Best Public Relations Practices Written for my public relations capstone class, this paper serves as my senior thesis. It explores how the public relations teams at major fashion brands have successfully used social media and harnessed the power of influencers in order to drive sales, build trust and create brand authenticity. December 2019.
Make-A-Wish CNY Press Release This press release was written to promote the 28th annual Ms.Orange Fan Luncheon hosted by the Make-A-Wish Foundation of Central New York. October 2019.
Public Relations Campaign As the account executive, my team and I created an event, and supporting public relations campaign, for the national non-profit, Action on Smoking and Health. This assignment included meeting with the client, managing a budget of $25,000 and planning the rollout of the campaign. April 2019.
Public Relations Research Report and Recommendations As the account executive, I lead my team in creating a full public relations research report with accompanying recommendations. This report was completed for a local business in Syracuse, New York. December 2018.
Public Relations Campaign and Media Kit In one of my public relations classes, I created a fictitious event between a real company and a real non-profit organization. Then, I produced a full media kit for the event. My project was chosen as top three in the class, allowing me to lead a team of five for a full press conference. December 2017.
Public Relations Social Media Campaign This social media campaign was created for the Syracuse University Dance Team during my digital public relations class. It is a comprehensive social media campaign aimed to increase interest, following and engagement on the team’s social platforms. April 2018.
Vinglacé Pitch As an intern at Michele Marie PR, drafting pitches was one of my responsibilities. I wrote and distributed this pitch to media in the New York City area, aiming to spark interest in the products. June 2019.
C’est Beau Press Release I wrote this press release as an intern at Michele Marie PR, following the company guidelines. It aimed to promote a client’s upcoming pop-up shop. July 2019.
News Story This news story was assigned with the intent to explore news writing and practice AP Style. I attended the event and wrote the story as a reporter. October 2017.
Presentation: Designing Effective Online Content During my digital public relations class, each student was assigned to present about one weeks topic. I was responsible for presenting about how to design effective online content. This assignment was designed to have us become familiar with Adobe Spark, the topic, and work on our public speaking skills. March 2018.